Plant Name: Rudbeckia
Scientific Name: Rudbeckia spp. — Black-Eyed Susan, Coneflower
Type: Annual, biennial, or herbaceous perennial depending on species
Mature Height: 1–4 ft
Mature Spread: 1–2 ft
Growth Rate: Moderate to fast
Sun: Full sun to partial shade
Water: Moderate; approximately 1–2 gal per plant per watering while establishing, 1–2 times/week; drought tolerant once established
Foliage: Green, rough-textured leaves; herbaceous
Fall Color: Green until frost; perennial varieties die back after frost
Flower Color: Yellow, gold, orange, and reddish-brown
Bloom Time: Summer through fall
Fruit: Dry seed heads containing numerous seeds
Hardiness Zones: 3–9, depending on species
Features: Long-lasting blooms; attracts bees, butterflies, and birds; heat tolerant; drought tolerant once established; excellent for borders and pollinator gardens
Additional Facts: Rudbeckia is a diverse genus containing both annual and perennial species. Rudbeckia hirta is commonly grown as a short-lived perennial or biennial, while Rudbeckia fulgida is a longer-lived perennial. Removing spent flowers can encourage additional blooms.